Boolean Search Strings for Marketing Managers
Pre-built boolean strings to source Marketing Managers, Growth Marketers, and Demand Generation leads across LinkedIn, Google X-Ray, and Indeed.
Copy-Paste Boolean Strings
("Marketing Manager" OR "Growth Marketing Manager" OR "Demand Generation Manager" OR "Director of Marketing" OR "Head of Marketing" OR "Product Marketing Manager") AND ("SaaS" OR "B2B" OR "demand gen" OR "pipeline" OR "ABM") NOT ("intern" OR "coordinator" OR "assistant" OR "freelance") Targets marketing managers with B2B or SaaS experience. Add specific tools (HubSpot, Marketo) with AND to narrow by martech stack.
site:linkedin.com/in/ ("Marketing Manager" OR "Growth Marketing" OR "Demand Generation" OR "Director of Marketing") ("SaaS" OR "B2B" OR "pipeline" OR "ABM") -intern -coordinator -assistant X-Ray search surfaces passive marketing candidates. Add industry terms like 'fintech' or 'healthtech' to narrow by vertical.
title:("Marketing Manager" OR "Growth Marketing Manager" OR "Demand Generation Manager" OR "Director of Marketing") AND (SaaS OR B2B OR "demand gen" OR pipeline OR HubSpot OR Marketo) Indeed works well for marketing managers who are actively exploring. Filter by resume activity for engaged candidates.
Job Titles to Target
Include these title variations in your boolean strings to capture all relevant candidates.
Required Skills
Preferred Skills
Certifications
Recommended NOT Terms
Add these to your boolean string with NOT to filter out irrelevant results:
Sourcing Tips for Marketing Managers
B2B marketing managers who reference pipeline metrics (MQLs, SQLs, pipeline contribution) tend to be more revenue-focused than those who only mention brand metrics.
Look for marketing managers with both creative and analytical skills. Search for candidates who mention tools like Google Analytics or Looker alongside content creation.
Product marketing is a distinct specialty. If you need someone to own positioning, competitive analysis, and sales enablement, search specifically for 'Product Marketing Manager' rather than generic marketing titles.
Growth marketing managers at Series A-C startups often have broader skill sets than enterprise marketing managers because they build systems from scratch across multiple channels.
Skip Boolean Search Entirely
Recruiter Copilot uses AI to match candidates against your job description automatically. No boolean strings needed - just paste a JD and let AI do the sourcing.
Add to Chrome - FreeFrequently Asked Questions
How do I find growth marketers vs traditional marketing managers?
Growth marketers focus on experimentation, funnel optimization, and data-driven campaigns. Add growth-specific terms: AND ('growth marketing' OR 'growth hacking' OR 'A/B testing' OR 'conversion optimization' OR 'funnel'). Traditional marketing managers focus more on brand, content, and event marketing.
Should I include 'Digital Marketing Manager' in my search?
It depends on the role. 'Digital Marketing Manager' often refers to paid media and SEO specialists at smaller companies. For SaaS B2B roles, 'Marketing Manager' or 'Growth Marketing Manager' is more precise. Include it if the role covers paid acquisition channels.
How do I find marketing managers with specific martech experience?
Add tool names directly: AND ('HubSpot' OR 'Marketo' OR 'Pardot' OR 'Salesforce Marketing Cloud'). Marketing managers who list specific tools tend to have hands-on operational experience, not just strategic oversight.
What is the difference between Demand Gen and Product Marketing?
Demand generation focuses on pipeline creation through campaigns, paid media, content, and events. Product marketing focuses on positioning, messaging, competitive analysis, and sales enablement. They are complementary but distinct roles. Search for each separately to avoid mixing candidates.
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